Did you know that podcasting is one of the best ways to connect with your audience? In fact, many experts believe that podcasting is the next big wave in digital marketing. If you’re not familiar with podcasting, it’s simply a way to create audio content that can be streamed or downloaded by your audience. Podcasting has seen a surge in popularity in recent years, and there are many reasons why you should consider adding it to your digital marketing strategy.

For starters, podcasting is an excellent way to build relationships with your audience. When you create a podcast, you’re giving your listeners a chance to get to know you on a more personal level. They can hear your voice, your inflections, and your personality – which makes it much easier for them to connect with you. In addition, they can listen to your podcast whenever and wherever they want, which makes it convenient for them. And since people tend to build relationships with those who they perceive as similar to themselves, podcasting is a great way to connect with your target audience and build rapport.