B2B Marketing Trends to Watch in 2023

2023 is just around the corner, and new trends in B2B marketing come with a new year. So what should you be watching for in the coming year? In this blog post, we will discuss nine B2B marketing trends that will be big in 2023. Keep these trends in mind as you plan your marketing strategy for the year!

1. Account-based marketing

Account-based marketing (ABM) is a targeted approach to B2B marketing in which each potential customer is treated as a market of one. The goal of ABM is to generate personalized content and messages that are relevant to each account. This approach can be highly effective, as it allows you to focus your marketing efforts on the most likely convert accounts. According to Hubspot, “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.”

2. Personalized content

With the rise of account-based marketing, we will see a corresponding rise in personalized content. As marketers, we need to improve at creating content relevant to our audience’s needs and interests. This means tailoring our messages to specific buyer personas and using data to segment our audience.

3. Artificial intelligence

Artificial intelligence (AI) significantly impacts marketing, and this trend will only continue to grow in the coming years. AI can be used for content creation, lead scoring, and personalization tasks. As AI becomes more sophisticated, we will see more and more marketers using it to automate repetitive tasks and improve their campaigns’ efficiency.

4. Omnichannel marketing

Omnichannel marketing is an approach that considers the fact that buyers use multiple channels throughout the purchase journey. To succeed with omnichannel marketing, you must clearly understand the customer journey and create a consistent experience across all channels. This can be a challenge, but it’s worth it because omnichannel marketing is more effective than traditional marketing approaches.

5. Local SEO 

Local SEO will become increasingly important. With the rise of mobile search, more and more people are looking for local businesses when they need a product or service. To succeed with local SEO, you need to optimize your website for keywords and ensure your business is listed in local directories.

6. Augmented Reality

Augmented reality (AR) is a technology that superimposes computer-generated images in the real world. AR can be used for marketing purposes, such as creating immersive experiences, providing product demonstrations, and delivering personalized content.

7. Video Marketing on LinkedIn and TikTok

LinkedIn has steadily ramped up its video capabilities over the past few years. In 2023, we expect to see more businesses using LinkedIn videos to connect with their target audiences. Although Instagram continues its growth with the video strategy in Reels, TikTok is a newer social media platform quickly gaining popularity, especially among Gen Z. In 2023, we expect to see more businesses using  TikTok videos to reach this demographic. 

8. Influencer Marketing

Influencer marketing is a strategy that relies on endorsements and recommendations from trusted people to promote your brand or product. The goal of influencer marketing is to build relationships with influential people in your industry and get them to promote your company or product to their followers.

9. Chatbots 

Chatbots are programs that simulate human conversation. They can be used to provide customer support or promote a product or service. In 2023, we expect to see more businesses using chatbots to improve customer experience and increase sales.

As you can see, these nine trends will significantly impact how we do marketing in 2023. Track these trends as you plan your marketing strategy for the year!

What do you think will be the most significant marketing trend of 2023? Let us know in the comments below!