How Google Search works and how to optimize your website to be found
There is no doubt that Google is the most popular search engine in the world. With billions of users, Google handles an average of 60 thousand searches per second!
At the same time, when you type a query into Google, the search engine uses complex algorithms to scour the internet for potential matches. In just a fraction of a second, Google sorts through billions of web pages, images, videos, and other content to find the most relevant results.
How many results can the search engine find in a few seconds?
When you search for something on Google, you probably don’t think about how many results the search engine can find in a few seconds. But it’s pretty amazing when you think about it. For example, when searching for “Online Business,” Google shows nearly 20.5 billion results in less than a second.
How can you optimize your website to be found?
To make sure your website appears as a relevant result, you need to optimize it for Google Search. The search starts with the user. When someone types a query into the search box, Google tries to match that query with the most relevant results. Many factors determine a website’s ranking, but the most important are relevancy, quality, and usability. Including:
– Words in the query
– Location of the person doing the search
– The type of device they’re using
– Past searches the person has done
Relevance of content
Relevancy is determined by how well a website’s content aligns with the keywords people are searching for. If someone is searching for “Architecture Books” and the majority of the content on a website is about scientific books, that website will not be very relevant and, therefore, won’t rank highly.
When you publish content on your website, it is important to ensure the keywords you’re targeting are included in the headings, images, or body. This will help Google understand what your website it’s about and whether or not it’s relevant to the person’s search.
Quality of content
Quality is judged by some factors, including spelling, grammar, depth of content, and authority. A website with poor spelling and grammar will not look very professional and will likely be passed over in favor of one that looks more polished. Depth of content is also important; a website with just a few sentences on each page will not be as informative as one with paragraphs or even whole articles. Finally, authority comes into play when considering the quality. A website that other reputable sources have cited is going to be seen as more trustworthy than one that has not. Remember, Google is thinking about “offering content that demonstrates expertise, authoritativeness, and trustworthiness.”
Usability of website
Google also considers a website’s usability when determining its ranking. This includes how easy it is to navigate, whether or not the site is mobile-friendly, and the loading speed of the pages. If a website is challenging to use or slow to load, people will click away and look for another result.
Context and settings
Google also looks at the context and settings in which it is being viewed. This includes things like the location of the person doing the search and the type of device they’re using.
For example, someone is searching for “Best Italian Restaurants” on their phone while standing in front of an Italian restaurant. Google is going to assume they’re looking for that particular restaurant and will give it a boost in the rankings.
Similarly, if someone searches for “Italian Restaurants” from their laptop in New York City, Google will show the results for restaurants in that area.
By understanding how Google Search works and taking the time to optimize your website, you can ensure that your website appears as a relevant result when people are searching for keywords related to your business. And that means more traffic and customers for you.
Now that you know how Google Search works and what factors go into ranking a website, you can start to optimize your site to ensure it appears as a relevant result for the keywords you’re targeting.
